In honor of St. Patrick’s Day, I want to talk about…Facebook. Sorry, couldn’t really come up with anything St. Patrick’s related. There’s some liquor ads in this vintage SCUBA ads article if you’re so inclined 
Anyhow, yesterday I shared with you that Facebook had overtaken Google in the US for weekly traffic. We’ve had a couple of people share links to their SCUBA Fan Pages, if you haven’t done so yet, take a moment to do so.
Facebook Fans are Buyers and Brand Promoters
For those of you who have already made the commitment to setting up a Page, great job! For those who haven’t, here’s a couple of reasons you should:
That’s right folks, people become Fans of Pages (and their associated businesses) because they intend to buy from those companies and recommend them to their friends. Sounds pretty good, especially since promoting your SCUBA business on Facebook can be completely free.
Why People Become Fans on Facebook
I’m a bit stingy with becoming a Fan of many Pages, so the following graph is incredibly accurate for my usage and apparently I’m not alone:
Even if you don’t offer discounts and promotions to your SCUBA diver (why not?), they still want to connect with you because they’re a customer of your SCUBA business, they want to show support, it’s fun, to stay up to date and to feel like part of a community.
Setting up a Page is incredibly easy and in the coming weeks, I’ll be taking you through a guided tour from first signing up to some advanced customization techniques.
Sounds like an ideal customer to me, so what are you waiting for?
Photo via kern.justin
Possibly Related posts:
{ 2 comments }
Great stats, I should have researched more before putting my article up but we're saying the same thing. I have noticed though that a lot of dive centers are using groups not fan pages because they were easier to set up first and now don't want to change in fear of losing people in the process.
It's a valid fear, but ROI should be the real determining factor. The few times I've sent updates to my Fans, I've known I would lose a few, and I have. But the update has been some kind of call to action that has converted well enough to offset the losses of Fans.
I think most people should just message their group members telling them the group will become inactive at some future date and to head over to the Page instead. I've helped a few people now do that, and most are averaging well over 85% conversion just by sending a couple of messages.
Comments on this entry are closed.